Inside the mobile showroom, Goodyear’s latest generation of versatile and fuel-efficient tyres will be on display, enriched by an immersive augmented reality element, which will bring guests even closer to the incorporated technology. Visitors of the Drive Results tour can expect an experience tailored to their business focus.

Goodyear Total Mobility brings together everything from high performance tyres and innovative solutions to comprehensive support, maintenance and aftercare, assured by the pan-European Goodyear service network.

Smart tools such as automated tyre pressure and tread depth monitoring via Goodyear’s CheckPoint (Drive-Over-Reader) efficiently measure key aspects of tyre health, so drivers and operators can be confident each journey is more efficient and sustainable. Goodyear’s Total Mobility value proposition provides an end-to-end solution designed to support fleets to lower carbon footprint, be more competitive and optimize efficiency in the daily operations. The year-long Drive Results tour and campaign kick off on 22nd April in France, before heading to the United Kingdom, and Italy in May for the first round of the Goodyear FIA European Truck Racing Championship at Misano. The initiative invites commercial vehicle operators to experience the advantages of connecting the dots between processes, solutions and services, e mphasising the importance of getting the most out of every detail which add up to a more sustainable, efficient and competitive fleet.

The tour will activate across Europe, following the Goodyear FIA European Truck Racing Championship calendar, as well as a number of key cities and trade events. Goodyear will be showcasing the added value of its commercial Goodyear Total Mobility one-stop-shop offer as it embarks on a tour across multiple countries and starts a customized digital campaign.

Drive for results